British Public Diplomacy and Soft Power: Diplomatic by James Pamment

By James Pamment

This quantity outlines 20 years of reforms on the overseas & Commonwealth place of work (FCO), British Council and BBC global carrier – the so-called Public international relations companions. among 1995 and 2015, the FCO and its companion agencies in selling British impact in a foreign country have brought significant alterations to how, the place and with whom international relations is performed. This particular examine hyperlinks significant organisational reforms to the altering political, technological and highbrow contexts of the day. via certain case experiences over a 20-year interval, this learn demonstrates how and why British international relations developed from a secretive establishment to 1 figuring out its objective as an international idea chief via recommendations resembling public international relations, electronic international relations and delicate energy. it truly is wealthy with unpublished files and case experiences, and is the main precise examine of the FCO and British Council within the modern interval. From Cool Britannia to the hot nice crusade through the 2012 Olympics and diplomats on Twitter, this publication charts the idea and perform in the back of a twenty first century revolution in British international relations. This paintings may be of a lot curiosity to policymakers and advisors, scholars and researchers, and overseas coverage and verbal exchange specialists.

“From the heady past of Cool Britannia to the current days of the nice crusade in terms of the Royal marriage ceremony, London Olympics and a number of different gambits in Britain's evolving try and attach to foreign publics, this book is the basic account of the internal workings of an important point of contemporary British overseas coverage: public international relations. James Pamment is an astute, succinct and interesting Dante, bringing his readers on trip during the policy processes backstage. We see the general public international relations equivalents of paradise, purgatory and the inferno, although Pamment leaves us to decide that's which.”


Nicholas J. Cull, writer of ‘The Decline and Fall of the U.S. info organization: American Public international relations, 1989-2001’.


“A reward to practitioners who are looking to do the task greater: required examining for somebody going right into a senior activity on the British Council, the united kingdom international & Commonwealth place of work and enlightened thinkers at 10 Downing road, HM Treasury and Ministries of international Affairs worldwide. Authoritative, scholarly and exact, Pamment moves a superb stability among the salient info and the overarching picture. He additionally does a significant provider to these folks who lived it; our toils make extra experience for what he has performed - putting them in a old and conceptual context.”


John Worne, Director of method & exterior family, British Council, 2007-2015

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