Customer Segmentation and Clustering Using SAS Enterprise by Randy S. Collica

By Randy S. Collica

realizing the buyer is important in your company's luck. during this publication, Randy Collica employs SAS firm Miner and the main regularly to be had suggestions for consumer dating administration (CRM). you are going to easy methods to phase buyers extra intelligently and to accomplish, or at the least catch up with to, the one-to-one patron courting that modern-day companies want.

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