Online Intermediaries for Co-Creation: An Explorative Study by Christoph W. Künne

By Christoph W. Künne

This booklet investigates the robust position of on-line intermediaries, which attach businesses with their finish clients, to facilitate joint product innovation. specifically within the healthcare context, such intermediaries installation interactive on-line structures to foster co-creation among engaged healthcare shoppers and innovation-seeking healthcare businesses.

In 3 empirical stories, this ebook outlines the foremost features of on-line intermediaries in healthcare, their targeted concepts, and the rest demanding situations within the box. Readers can also be brought to the levels businesses struggle through in adopting such co-created strategies.  As such, the paintings appeals for either its educational scope and useful reach.

 

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