R for Marketing Research and Analytics (Use R!) by Christopher N. Chapman,Elea McDonnell Feit

By Christopher N. Chapman,Elea McDonnell Feit

This book is an entire advent to the ability of R for advertising examine practitioners. The textual content describes statistical versions from a conceptual viewpoint with a minimum volume of arithmetic, presuming in basic terms an introductory wisdom of facts. Hands-on chapters speed up the educational curve through asking readers to engage with R from the start. center issues contain the R language, uncomplicated information, linear modeling, and knowledge visualization, that's offered all through as an essential component of analysis.

Later chapters conceal extra complex themes but are meant to be approachable for all analysts. those sections learn logistic regression, shopper segmentation, hierarchical linear modeling, industry basket research, structural equation modeling, and conjoint research in R. The textual content uniquely offers Bayesian versions with a minimally complicated procedure, demonstrating and explaining Bayesian equipment along conventional analyses for research of variance, linear versions, and metric and choice-based conjoint analysis.

With its emphasis on facts visualization, version evaluate, and improvement of statistical instinct, this ebook offers advice for any analyst seeking to enhance or enhance talents in R for advertising applications.

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