The Power of Rare: A Blueprint for a Medical Revolution by Victoria Jackson,Michael Yeaman

By Victoria Jackson,Michael Yeaman

"The strength of Rare is equivalent elements technological know-how and proposal. In her pressing force to aid her daughter, Victoria Jackson not just remodeled the aggressive global of biomedical learn, but in addition created a brand new scientific version for generations to come." —Arianna Huffington

Victoria Jackson revolutionized the sweetness within the Eighties and '90s along with her "no makeup" method of makeup and eventually made Victoria Jackson Cosmetics right into a billion-dollar worldwide model. yet her maximum attempt of the ability of infrequent did not come till her daughter, Ali, was clinically determined with neuromyelitis optica, or NMO—a infrequent, life-threatening autoimmune disease—and Victoria, pushed through a mother's love, got down to discover a remedy for her daughter. 

inside of days of listening to Ali's prognosis in 2008, Victoria started the Guthy-Jackson Charitable beginning to fund scientific learn into this frequently misdiagnosed orphan sickness. Her "blueprint" known as for breaking down the so-called silos of conventional clinical learn and bringing jointly a number of the maximum minds to collaborate and percentage their findings. She hadn't anticipated to provoke how scientific learn works, yet inside of just a couple of years, that is simply what she did. by means of targeting the "rare" in each one folks, the root has catalyzed breakthroughs in NMO in checklist time. those advances also are beginning new doorways to fixing MS, lupus, and different autoimmune diseases—plus ailments that aren't so infrequent, together with melanoma, an infection, getting older, and more. 

it's been Victoria's guiding philosophy that if she will be able to do it, a person can. With The strength of Rare, she stocks how the root harnessed the ability of infrequent to hurry discoveries that support sufferers. via her enterprise savvy, wit, and center, she deals real-world recommendation and notion for others to faucet into "rare" to empower their very own breakthroughs. 

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